MM x WWE

There’s coincidence that “Monday” and “mundane” sound alike. Minute Maid, the nation’s #1 juice brand, set out to remind everyone that this dreaded day, and all that comes with it, can be just a bit better with a swig.

So, we launched a partnership with an organization that’s been making Mondays fly for quite some time, WWE.

We kicked this off with film, featuring three of WWE’s biggest superstars, (Cody Rhodes, Jey Uso and Bianca Belair) to choose fruit-filled violence against moments personified as 90s-esque wrestlers.

Social furthered the story with our Juicehead mascot taking over everything from WWE training facilities to Wrestlemania 41.

“Bring The Juice” also has a presence in WWE2K25, digital sweeps, on-ground activations, steels chairs and everything in between.

Sports Illustrated, Marketing Dive, Brand Innovators, Yahoo Sports, Wrestle Zone, 411 Mania