The world can’t talk juice without Minute Maid being in the center of conversation. I’ve had the privilege of working on various products within the MM fam, including Zero Sugar, Aguas Frescas and Kids.
Minute Maid Zero Sugar “Sells Itself”
Our answer to launching a global brand campaign for Minute Maid Zero Sugar was to riff and improvise our way through. “Sells Itself” took a look inward to get inspiration. If all the effort went into the great taste, no effort was left for anyone/anything else. No effort for scripts, pretty drink shots and other shiny things.
We kicked this off with “The Big Nothing”, featuring Minute Maid Zero Sugar. Jon Hamm was there too.
A series of spots also ran through our high-performing OTT and OLV partners.
Production Company: Biscuit // Clay Weiner
We also created over a dozen product-led videos that took no effort. Big bottles and bigger words.
**Actual IRL client feedback was also addressed in a spot. It ran.
Production Company: EPOCH // Carl Sundemo