Domino’s Pizza pulled off the biggest marketing reset in recent history. I was fortunate to work on the “Oh Yes We Did” campaign. Winning back the hearts of pizza lovers through transparency was the way in.
Times Square Tracker
We showcased real customer reviews of our revamped pizza live in Times Square. Good or bad, we showed our dedication to offering up a better product. Not only did we strive to make our pizza famous, it gave our fans time to shine in the big city, too.
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