One of the leading reasons Americans don't visit the doctor for an annual preventative care check-up is having to work. Research shows if everyone in the country had their annual check-up, it would save up to nearly 100,000 lives.

Cigna was up to help shift this behavior, so we launched “Say Ahh! Job Swap.” We partnered with ABC for a month to create live-branded entertainment where we had TV personalities swap jobs with regular folk, so they’d visit the doctor. From Jimmy Kimmel to Good Morning America, no one was off-limits.